This is your opportunity to create a first impression that will lure good quality buyers to your property. All your hard work has mostly finished, as you begin to hand the process over to your real estate agent.
There is a great difference between standard photographs and brilliant professional photography. At Harwood Property Agents, we select the best possible photographers and videographers so that your home’s first impression can be at its best.
Along with professional, top-grade photography, there are some valuable preparation tips that will ensure the photographer has the best home to work. The following suggestions will ensure that your property has the best chance to impress buyers.
Reduce the amount of furniture in your home. By doing this, you will create a better thoroughfare and energy flow in your home. Remember there will be a lot of people in your home at once, so they need to feel that they can walk freely and easily about the home. This emphasizes the feeling of spaciousness.
It’s an idea to double check that all LED lighting and globe lighting is working. Light makes a dramatic difference to your images. It is also an idea to use free-standing lamps as they create a sense of warmth especially if you use a mid-yellow toned light globe.
If your property is vacant, ensure that the power is still able to be turned on for the photo shoot day and further into the marketing campaign.
This is the true first impression that will be created for your buyers. Landscaping and lawn moving a few days before the shoot would be advisable. Giving it a few days will ensure that the grass gets a chance to go green again after being mowed. Watering the garden and lawn afterward in the lead up to the shoot will also help to create a colourful garden and lawn. Ensure all weeding is done, driveways are swept or re-painted and any cleaning requiring a pressure hose has been done. Clean and tidy the façade by pressure hosing, removing cobwebs, cleaning gutters and re-painting or cleaning roof tiles. Sugar soap anything that you can and re-paint or touch up any areas that need attention.
Simplicity is the key here. The more items you can remove from your property the better. People inspect your property in great detail. It's best to remove anything that will make your home feel impractical. For example, if someone opens a kitchen cupboard only to have the contents fall on top of them they will instantly decide that there is not enough storage. There may, in fact, be enough storage – it just that the contents of the cupboards may not have been decluttered for twenty years.
Less is more in this area of the home. We need to create a spacious aesthetic in the kitchen so that buyers will be able to see how much practical space the kitchen has. Remove all appliances from the bench tops. Shine and polish any stainless-steel appliances, taps or fixtures. Remove all clutter from the fridge including magnets and photos. If you would like to add décor a simple chopping board or three brightly coloured cookbooks stacked or a small vase of flowers will be all that is needed. Lastly, remove any items on the floor such as bins.
This area of the home is challenging as it is always in use. On the day of the shoot, we recommend taking a laundry basket and removing all personal grooming items from the bathroom. Remove shampoo bottles, body washes, soaps, shavers, kid’s toys, and toothbrushes. If you have a large family ask them to take a small cardboard box and remove all their own items and store them in their rooms the night before. The bathroom should be entirely de-cluttered, it’s also an idea to take toilet rolls off the holders and out of the bathroom. The only items left over should be some ornamental items such as a soap pump or small plant and some clean bath towels or hand towels. After the de-cluttering process has been completed, cleaning and polishing glass, mirrors, steel and tiling will make all the difference. It may also be advantageous to bleach any dirt spots in the grout and remove any cobwebs or mould spots from the ceiling.
De-cluttering is always the key for bedrooms. Removing the bulk of the clothing in your wardrobe and storing it elsewhere until your move is an easy way to create the illusion of more wardrobe space. Cupboards and shelving should also be kept minimal. Ensure that all clutter is removed from bedside tables, chests of drawers, and all other surfaces. If there are containers filled with toys or household items, it may be an idea to stash them in wardrobes or under/ behind beds just while the photographer is shooting that room. With beds, a plain white bedspread is always a great idea coupled with some white pillows and a few basic cushions. Bedside table lamps create good light in bedrooms and portray a sense of warmth and comfort in the photographs.
Lounge/ Dining and Living Areas
In keeping with the theme of simplicity, remove any clutter. Things like blankets, kids toys and heaters. Un-plug any visible electrical cords and hide them behind furniture. Whatever you can take out of the room – the better. A Lounge room only really needs the lounge and coffee table. Ensure any glass in the home is clean, as our photographer will be likely to maximize any views from living areas in his/her photo.
If you have a pool or spa, make sure that it has been cleaned so that the colour comes up nicely in the photography. If you have a BBQ, take the cover off and give it a polish as having a clean BBQ will inspire the buyer to imagine entertaining over summer with friends. Ensure leaves are swept and landscaping and lawn mowing is well maintained. If you have decking railing or stairs, complete any staining touch-ups that may be visible.